Professional services
A website your firm can actually run
Law firms, accountancy practices and specialist consultancies win work when the right person finds the right page. That depends on a site that loads quickly, is structured around the services and sectors you sell, and can be updated by your own marketing team the same day.
Outcomes
Professional services websites
For firms whose new business depends on being found. Fast, maintainable sites your marketing team can update without raising a ticket.
- A site structured around the services, sectors and jurisdictions you actually sell
- Pages your marketing team can publish without a developer or a support ticket
- Fewer plugins to patch and a smaller surface for something to break
- Faster loading on the pages prospective clients arrive on
- Clear routes from a service page to the right person and the right enquiry form
- Enquiries recorded against a source and an owner rather than emailed into a shared inbox
Typical timeframe: 6–14 weeks
Deliverables
Content, URL and plugin audit of the existing site
Information architecture for services, sectors, offices and people
Design system and templates for service, insight and profile pages
Editorial content model your marketing team controls
Content, insight and document migration from the legacy platform
Redirect map, metadata, structured data and internal linking
Enquiry forms with routing, spam control and consent handling
Accessibility and performance testing before launch
Editor training and written handover documentation
Target state
What your platform should do.
A professional services site has one job: let a prospective client find the relevant expertise and reach the right person without friction.
Most engagements begin with the £1,500 Headless Assessment at /engagements/assessment, which reviews the current site, its content and its URLs, and sets out what a migration would involve before anything is committed.
Current state
What yours is probably doing now.
Most firms we speak to are running a site that was reasonable when it launched and has been added to ever since.
A page builder holding the site together
Layouts were assembled visually years ago, so nobody can change a template without rebuilding every page by hand.
Plugins doing load-bearing work
Forms, cookie notices, redirects and SEO settings each depend on a plugin, and updating any of them is a risk somebody keeps deferring.
Every edit is a support ticket
Marketing can write the insight but cannot publish it, so content waits on an external supplier's availability.
Service pages that describe the firm
Pages are named after internal departments, so a client searching for their actual problem never matches them.
Insights nobody can find
Articles are published into a flat list with no relationship to services, sectors or people, so they attract little and link nowhere.
Enquiry forms with no owner
Submissions arrive as an email from the website and are chased by hand, with no record of source or response time.
Migration
How we get you there without losing content, rankings or integrations.
Your current site holds years of accumulated content and search visibility. The purpose of a controlled migration is to keep it.
Audit
We inventory every URL, page, insight, document, form and plugin on the current site, and record what each one is for and how much traffic it receives.
Structure
We agree an architecture for services, sectors, offices and people, then map existing content to its new home. What is worth keeping is kept, and duplication is consolidated deliberately rather than by accident.
Build
Templates and the editorial content model are built on Next.js with a headless CMS, so the front end is fast and your team edits structured content instead of page layouts.
Content and integrations
Content and documents are migrated, and forms, CRM, appointment or case management connections are rebuilt against the systems that remain authoritative for their own data.
SEO continuity
Redirects are written for every changed URL. Titles, meta descriptions, canonicals, structured data and internal links are carried across and checked on staging before launch.
Launch and handover
The site is released with monitoring and a rollback path, then your marketing team is trained on the content model and given documentation for it.
Questions firms ask before rebuilding.
What comes up most often when a firm is deciding whether to move off its current site.
Other services we provide
Explore more of what we build
Multi-location and group platforms
For groups that have grown by acquisition and inherited a different website with every site. One governed platform, local control where it's needed, head office control everywhere else.
Platform migrations
Modernise the presentation layer and core functionalities without ripping out commerce, CRM, or content systems that still work.
Tell us where your current site slows your team down and we will map the rebuild.
No lock-in. No obligation.