Hotels and hospitality
One group site, every property, one booking path
Guests arrive at the group site and choose a property, or land straight on a property and never see the group. Both routes have to end in the same place: your own booking engine. We build a group site and property sites that share templates and content, so a new opening launches from the template rather than as another website project.
Outcomes
Hotel and hospitality websites
For operators who want more reservations to come direct. Group and property sites built around the booking path.
- One platform for the group site and every property site
- A booking path that sends guests to your own booking engine rather than a third party
- Rooms, rates and offers updated once and shown wherever they appear
- Brand standards held centrally, with local character kept per property
- A new or acquired property launched from the group template
- Language versions built into the content model rather than bolted on afterwards
Typical timeframe: 12–20 weeks
Deliverables
Audit of every property website, CMS, domain and booking integration
Group and property architecture on one platform
Reusable property template with room, offer and package content models
Booking engine and channel manager integration with live rate and availability display
Multilingual content structure with per-property overrides
Enquiry and group-booking forms routed to the right property
Redirect map and technical SEO plan for every property domain
Property-by-property migration and cutover
Editor training for group and property teams
Target state
What your platform should do.
Every route a guest takes should end at your own booking engine, with the same information whichever property they started from.
Most engagements begin with the £1,500 Headless Assessment, which documents every property site, booking integration and domain and sets the order properties should move in.
Current state
What yours is probably doing now.
Most groups we speak to never planned a group platform. They took on properties and inherited whatever each one was already running.
A different website per property
Each property came with its own supplier, platform and design, so the group brand only really shows on whichever site was built most recently.
The booking path leaks
Guests reach an embedded widget that loses their dates, opens in a new tab or looks nothing like the site, and finish the booking somewhere else.
Rates and offers edited in several places
A seasonal offer has to be entered on the property site, the group site and the booking engine, so at least one of them is wrong.
Translations added as duplicate pages
Language versions were bolted on as copies rather than built into the content model, so they drift out of date and search engines index the wrong one.
Room content out of date
Refurbished rooms still show the old photography, because updating it means going back to whoever built that property's site.
No group view of enquiries
Group booking and event enquiries arrive in individual inboxes, so nobody at group level can see volume, source or response time.
Migration
How we get you there without losing content, rankings or integrations.
Properties move one at a time. Nothing is switched off until its replacement is taking bookings correctly.
Inventory
We list every property domain, CMS, booking integration, channel connection, language version and URL, and confirm who controls each one.
Architecture and template
We agree what belongs to the group and what belongs to a property, then build one property template with the room, rate and offer models behind it.
Booking path
We agree which system is authoritative for rates and availability, rebuild the connection to it, and test the full path from search result to confirmation on staging.
Content and languages
Rooms, offers, photography and local pages are migrated per property, with language versions handled in the content model rather than as duplicate pages.
SEO continuity
Each property domain gets its own redirect map. Metadata, hreflang, structured data and internal links are migrated and verified before cutover.
Property-by-property launch
Each property goes live on its own with monitoring and a rollback path, and the next one starts only once bookings on the last are confirmed working.
Questions operators ask before consolidating.
What comes up most often when a group decides to bring its property sites onto one platform.
Other services we provide
Explore more of what we build
Multi-location and group platforms
For groups that have grown by acquisition and inherited a different website with every site. One governed platform, local control where it's needed, head office control everywhere else.
Platform migrations
Modernise the presentation layer and core functionalities without ripping out commerce, CRM, or content systems that still work.
Tell us how many properties you run and we will map the order they should move in.
No lock-in. No obligation.