Multi-location and groups

One platform for a group built by acquisition

Buy a practice, inherit a website. Do it eight times and the group is running eight platforms, eight agencies and eight sets of login details. We consolidate them into one platform where head office sets the standards and every site keeps the local detail that matters.

Central platform managing websites, content and enquiries across multiple business locations.

Outcomes

Multi-location and group platforms

For groups that have grown by acquisition and inherited a different website with every site. One governed platform, local control where it's needed, head office control everywhere else.

  • One platform for the group and every site it owns
  • Head office control of brand, templates and compliance-sensitive claims
  • Local teams able to edit hours, staff and services within limits you set
  • A newly acquired site added from a template instead of as a fresh website project
  • Enquiries and bookings routed to the site that has to answer them
  • One contract, one hosting arrangement and one support route instead of one per agency

Typical timeframe: 8–20 weeks

Deliverables

Audit of every inherited website, CMS, domain, plugin and integration

Group and site architecture with a reusable site template

Editorial roles and permissions for head office and local teams

Content, image and document migration from each legacy platform

Redirect map and technical SEO plan for every domain

Practice management, booking and CRM integrations

Enquiry routing and group-level reporting

Staged cutover, one site at a time

Editor training and written handover documentation

Target state

What your platform should do.

The group has already bought the sites. The platform's job is to make them behave like one business.

1Present every site under one brand, one navigation and one enquiry path
2Apply a template change once and see it reach every site
3Give each site an editor who can update hours, team and services
4Keep clinical, legal and pricing claims under head office approval
5Add a newly acquired site from the template rather than commissioning a build
6Route each enquiry, callback and booking to the site responsible for it
7Report on traffic and enquiries per site and for the group in one place
8Run on one contract, one hosting arrangement and one support route

Most engagements begin with the £1,500 Headless Assessment, which maps every inherited site, CMS, domain and integration and sets the order they should move in before anything is rebuilt.

Current state

What yours is probably doing now.

Every acquisition arrived with its own website, and none of them were built to be part of a group.

Eight platforms, eight agencies

Each site came with the agency that built it, on whatever platform that agency preferred. Nobody holds a complete list of what the group now owns.

Nobody can find the logins

Domains, DNS, CMS accounts and analytics sit with former owners and former suppliers, so a simple change turns into an email hunt.

The brand only holds on the newest sites

Older acquisitions still carry the previous owner's name, colours and tone, so a patient or client cannot tell they are dealing with the same group.

Plugins nobody maintains

Booking forms, cookie notices and page builders were installed years ago and now sit unpatched, because updating them risks breaking a site nobody understands.

Enquiries land in personal inboxes

Each form emails whoever set it up, so nobody at group level can see how many enquiries a site receives or how quickly they are answered.

Every local change needs a supplier

A site manager cannot update opening hours or a staff change without raising it externally, so out-of-date information stays live.

Migration

How we get you there without losing content, rankings or integrations.

Sites move one at a time. Nothing is switched off until its replacement has been checked and signed off.

1

Inventory

We list every domain, CMS, plugin, form, integration and URL the group has inherited, and confirm who controls each one. This is the work the Headless Assessment covers.

2

Architecture and template

We agree what belongs to the group and what belongs to a site, then build one site template with the roles and permissions that go with it.

3

Content and integrations

Pages, images and documents move across, and booking, practice management and CRM connections are rebuilt and tested against the systems that stay authoritative for their own data.

4

SEO continuity

Existing URLs are mapped to their new locations, redirects are written per domain, and metadata, structured data and internal links are carried over and verified on staging.

5

Site-by-site cutover

Each site goes live on its own, is monitored after release and can be rolled back. The next site starts only once the last one is stable.

6

Handover

Head office and local editors are trained on their own permissions, and the documentation records who can change what.

Questions groups ask before consolidating.

What comes up most often when a group decides to integrate the websites it has acquired.

Tell us how many sites the group has inherited and we will map the order they should move in.

No lock-in. No obligation.