Platform migrations
Website and platform migrations
Replace a legacy or fragile website with a faster, more resilient platform. We manage content, integrations, redirects, SEO and launch risk through a controlled migration.
Outcomes
Platform migrations
Modernise the presentation layer and core functionalities without ripping out commerce, CRM, or content systems that still work.
- Modern front-end without disrupting core infrastructure
- SEO-safe migration with URL preservation
- Improved performance and user experience
- Reduced maintenance burden
Typical timeframe: 8–16 weeks
Deliverables
Decoupled front-end architecture
SEO migration plan and execution
Staging-led delivery and QA
Controlled cutover
Protection
What gets protected.
A migration is only as good as what it preserves. We protect what matters most.
URLs and redirects
Every URL preserved or properly redirected. No broken links. No lost traffic.
Metadata and internal linking
SEO metadata migrated. Internal linking structure maintained. Rankings preserved.
Tracking integrity
Analytics and conversion tracking verified on staging before cutover.
Forms and key journeys
Critical user journeys tested. No functionality lost. No surprises.
Checklist
Migration checklist.
Every migration follows a structured process. Nothing is missed.
Cutover
Controlled release.
Phased cutover with validation and rollback ready.
Staging
Build and test on staging. Full QA. Client sign-off before anything goes live.
Validation
SEO checks. Tracking verification. Performance testing against baseline.
Controlled release
Phased rollout when possible. Real-time monitoring. Rollback ready.
Other services we provide
Explore more of what we build
Multi-location and group platforms
For groups that have grown by acquisition and inherited a different website with every site. One governed platform, local control where it's needed, head office control everywhere else.
Professional services websites
For firms whose new business depends on being found. Fast, maintainable sites your marketing team can update without raising a ticket.
Hotel and hospitality websites
For operators who want more reservations to come direct. Group and property sites built around the booking path.
Guides
Start with the problem you actually have
- Core Web Vitals dropped — diagnosis and fixesA Core Web Vitals drop is a symptom. The cause is usually a release, a plugin, a tag or a template that made the important pages slower for real visitors.
- Migrating a website without losing SEO rankingsSearch equity is revenue infrastructure. A migration that treats URLs, redirects and metadata as an afterthought is how firms lose the traffic they already earned.
- Replacing an agency mid-projectThe current supplier has stalled, gone quiet, or cannot finish. You still need the site. The next step is an honest picture of what you actually have — code, access, content and contracts — before anyone starts again.
- Slow WordPress site — what is actually causing itA slow WordPress site is rarely one plugin. It is usually the theme, the page builder, uncached database work and a front end that cannot get out of its own way.
- Website rebuild after a rebrandA rebrand is the moment the current site becomes indefensible. The mistake is treating the new site as a design job and leaving the platform, URLs and integrations as an afterthought.
- WordPress to Next.js migrationMove off a slow, plugin-heavy WordPress site without losing the content, rankings and integrations you already paid for.