Cookie Policy

This Cookie Policy explains how The Headless Web FZE LLC ("Headless Web", "we", "us", "our") uses cookies and similar technologies when you visit headless-web.com and any subdomains (the "Site"). It should be read together with our Privacy Policy.

By using the Site you consent to the use of strictly necessary cookies. Other categories of cookies (analytics and advertising) are only set after you provide prior consent through our cookie banner. You can change your preferences at any time — see "Managing your preferences" below.

Cookies are small text files that are placed on your device (computer, tablet or phone) when you visit a website. They are widely used to make websites work, or work more efficiently, and to provide information to the site owner. "Similar technologies" — such as pixels, tags, local storage and session storage — perform comparable functions and are covered by this policy.

Cookies can be:

• First-party — set by the website you are visiting (headless-web.com); or
• Third-party — set by another domain (for example an analytics or advertising provider).

They can also be:

• Session cookies — deleted when you close your browser; or
• Persistent cookies — stored for a defined period until they expire or you delete them.

Strictly necessary cookies These cookies are essential to the operation of the Site, including remembering your cookie-consent choice and protecting against abuse. They cannot be switched off. Legal basis: our legitimate interests in operating the Site (Article 6(1)(f) UK GDPR); no prior consent required under PECR because they are strictly necessary.

Analytics cookies These cookies help us understand how visitors interact with the Site (pages visited, time spent, referring source) so we can improve content and performance. We currently use Google Analytics 4 delivered through Google Tag Manager. Legal basis: your consent, given through our cookie banner.

Advertising and conversion-tracking cookies These cookies allow us to measure the performance of our Google Ads campaigns, attribute enquiries to campaigns, and optimise campaign spend. We use Google Ads conversion tracking delivered through Google Tag Manager. Legal basis: your consent, given through our cookie banner.

We use Google Consent Mode v2. This means our Google Tag Manager container may load in the background with all non-essential storage set to "denied" by default. In this state, no analytics or advertising cookies are set and no personal data is sent to Google for those purposes. Only after you give consent through our banner do the analytics and advertising tags activate and set the cookies described below.

We do not currently use cookies for behavioural profiling, cross-site tracking beyond Google's own products, or the sale of personal data.

The table below lists the main cookies used on the Site. Third-party providers may update cookie names, purposes and durations from time to time — please refer to the provider's own documentation for the most current information.

Provider: Headless Web (first-party) - hw_consent — stores your cookie-consent choice. Purpose: strictly necessary. Duration: up to 12 months.

Provider: Google Tag Manager, Google Analytics 4 and Google Ads (third-party, loaded only after consent) - _ga, _ga_<container>, _gid — Google Analytics: distinguish users and sessions. Purpose: analytics. Duration: up to 24 months. - _gcl_au, _gcl_aw, _gcl_dc — Google Ads: conversion linker and campaign attribution. Purpose: advertising / conversion tracking. Duration: up to 90 days. - NID, IDE, DSID, 1P_JAR — Google: advertising, preferences and fraud prevention. Purpose: advertising. Duration: varies (up to 2 years).

For full and current information about Google cookies, see policies.google.com/technologies/cookies.

We may occasionally set short-lived session or local-storage entries to remember your interaction state (for example, that you have dismissed a banner). These are treated as strictly necessary.

You can manage your cookie preferences at any time by:

• clicking the "Cookie preferences" link in the Site footer (this reopens the cookie banner so you can change your choices);
• adjusting your browser settings to block, delete or receive notifications when cookies are set — see your browser's help pages for details;
• using browser add-ons such as the Google Analytics Opt-out Browser Add-on;
• adjusting your Google Ad Settings at adssettings.google.com.

If you disable strictly-necessary cookies, parts of the Site may not function correctly. If you disable analytics or advertising cookies, no data will be sent to those providers.

Withdrawing your consent does not affect the lawfulness of processing carried out before withdrawal.

Some browsers offer "Do Not Track" (DNT) signals and Global Privacy Control (GPC) headers. There is no universal industry standard for how sites should respond to DNT signals. We treat a GPC signal as an objection to non-essential cookies and will not load analytics or advertising cookies for browsers that send it, unless you subsequently give consent through our cookie banner.

The third-party cookie providers listed above (in particular Google) may process personal data outside the United Kingdom and the European Economic Area, including in the United States. Where that happens, we and the provider rely on appropriate safeguards such as the UK IDTA, the UK Addendum to the EU SCCs, or the EU SCCs, as described in our Privacy Policy.

We may update this Cookie Policy from time to time to reflect changes to the cookies we use, our practices, or applicable law. When we do, we will update the "Last updated" date at the top of this page. Material changes will be notified through the Site.

Questions about this Cookie Policy or your cookie choices can be sent to:

The Headless Web FZE LLC 26th Floor, Amber Gem Tower Ajman, United Arab Emirates Email: hello@headless-web.com